The role and strategies used by line managers and leaders in the transmission and dissemination of organizational values within and beyond the organization. A case study of two international humanitarian organizations (Doctors without borders (MSF) Norway and UNICEF Norway)

Abstract

Organizational values are a contributing factor for the success of an organization. They provide a framework for decision-making, guide behaviour, and shape the culture of an organization. However, values are only effective if they are properly transmitted and disseminated throughout the organization. This thesis identifies and explores the strategies and methods that line managers and leaders employ in the transmission and dissemination of organizational values within and beyond the organization. In explores these strategies, the role played by line managers and leaders to effectively transmit and disseminate these values within and beyond the organization, and related challenges that they face in carrying out their daily activities become constituents of this study. Through a review of scholarly articles in this subject area supported by findings gotten through face-to-face interviews, observation and shadowing the research participants, the study identifies and elaborates on the various strategies used by line managers and leaders to transmit and disseminate organizational values. A conceptual framework on organizational values which includes importance of values for organizations, implementation of values works in organizations, and insights on the leader member exchange theory (LMXT) have guided this study to get to the findings in this study. Adopting a qualitative research method using face- to-face interviews, shadowing, and observation to carry out this investigation through face- to-face interviews, shadowing, and observation contributes to gathering quality data that is presented systematically applying thematic groupings to facilitate understanding and the discussions handled in this study.